BlueSkyFinancialWebsiteDesignKingston.jp

Bluesky Financial Planning-
Website Design

After working with Bluesky Financial on their marketing strategy and campaigns, they asked us to redesign their website. They needed a website with a refreshed look and a better user experience, along with a modern SEO strategy. The team at Blue Sky Financial is not only knowledgeable in their field, but they are friendly and approachable people to work with. It was important for their prospective clients to know both of these things after landing on their website.

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We designed for the future with the user’s journey in mind. After doing extensive research on the target audience, we found that they respond best to powerful storytelling and emotion, conduct extensive research and make informed decisions, and are less confident in their financial literacy. From this information we designed the homepage to tell a story and be a learning experience. Detailed information on the team, and the services they offer ensures that the user feels comfortable in trusting them.

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A better user journey comes with re-organizing content. Our SEO strategy began with extensive keyword research, which we implemented into the website through titles of services, written content and metatags. Google search console was set up for monitoring the SEO strategy after the website is launched. Each service was assigned a different graphic element. The combination of graphics and text provide a better understanding for the user. Each design decision was made carefully including using round shapes for a friendly vibe, and colour psychology in the colour selection process. Get in touch.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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