Firstly, we wanted to bring a modern and chic aesthetic to the brand to connect with a millennial audience online. The “millennial pink” aesthetic that is so sought after online perfectly fit their style, creating a highly aspirational and desired brand. Promotional content included fun quotes, colourful offerings and user-generated content that all showcased the relatability and fun nature of the brand.
With broad engagement and a positive sentiment, it was clear that this campaign resonated with their target audience. Influencers have cultivated followings of like-minded individuals, and marketing with them is a great way to gain trust and authority for a select group of people. Huff’s brand was perfect for this strategy, and their continued success online post-campaign speaks volumes.