Huff

Estates

Firstly, we wanted to bring a modern and chic aesthetic to the brand to connect with a millennial audience online.  The “millennial pink” aesthetic that is so sought after online perfectly fit their style, creating a highly aspirational and desired brand.  Promotional content included fun quotes, colourful offerings and user-generated content that all showcased the relatability and fun nature of the brand.

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We curated a roster of 20 food and lifestyle influencers to capture the quality of Huff’s famous rosé before the holiday season with a discount code for their audience, the target demographic. A mix of amazing photography, catchy copy, and beautiful presentation, the campaign was highly successful.

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With broad engagement and a positive sentiment, it was clear that this campaign resonated with their target audience. Influencers have cultivated followings of like-minded individuals, and marketing with them is a great way to gain trust and authority for a select group of people.  Huff’s brand was perfect for this strategy, and their continued success online post-campaign speaks volumes.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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