Huff Estates Happy Household Survival Kit Campaign
Online shopping has always been convenient. But, during the COVID-19 outbreak, selling wine online became the only way forward for Huff Estates to continue serving their customers safely. Huff Estates created 3 wine packages called “Happy Household Survival Kits,” which included free shipping and delivery to the customers’ door.
Reaching the targeting audience at time of need with the right messaging resulted in an astounding outcome. By offering free delivery, solving a problem the target audience had resulted in increased revenue, and more importantly strong brand loyalty. Huff Estates positioned itself as a brand you can trust and relate to.