Huff Estates Happy Household Survival Kit Campaign

Online shopping has always been convenient. But, during the COVID-19 outbreak, selling wine online became the only way forward for Huff Estates to continue serving their customers safely. Huff Estates created 3 wine packages called “Happy Household Survival Kits,” which included free shipping and delivery to the customers’ door.

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Using the wine kits as the main focal image, we decided to pair each one with at-home activities that people have been doing, and could do during quarantine such as self care, video calls with family and friends, and getting some fresh air (at a safe distance of-course). The messaging was carefully crafted, balancing the fine line between a lighthearted tone that people can find joy in, while showing our understanding of the depth of the situation.

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Reaching the targeting audience at time of need with the right messaging resulted in an astounding outcome. By offering free delivery, solving a problem the target audience had resulted in increased revenue, and more importantly strong brand loyalty. Huff Estates positioned itself as a brand you can trust and relate to.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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