Huff Estates Happy Household Survival Kit Campaign

Online shopping has always been convenient. But, during the COVID-19 outbreak, selling wine online became the only way forward for Huff Estates to continue serving their customers safely. Huff Estates created 3 wine packages called “Happy Household Survival Kits,” which included free shipping and delivery to the customers’ door.

Get in touch.

Using the wine kits as the main focal image, we decided to pair each one with at-home activities that people have been doing, and could do during quarantine such as self care, video calls with family and friends, and getting some fresh air (at a safe distance of-course). The messaging was carefully crafted, balancing the fine line between a lighthearted tone that people can find joy in, while showing our understanding of the depth of the situation.

Get in touch.

Reaching the targeting audience at time of need with the right messaging resulted in an astounding outcome. By offering free delivery, solving a problem the target audience had resulted in increased revenue, and more importantly strong brand loyalty. Huff Estates positioned itself as a brand you can trust and relate to.

Get in touch.

  • White Instagram Icon
  • White Facebook Icon
  • White Twitter Icon

945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1


Tel: 1-844-837-7330