When K-TOWN Physiotherapy came to us for help with their digital presence - we knew right away that this client offered a specialized and dedicated service. For their online presence - they already had established a few pieces of the puzzle, but weren’t sure how to put it all together. The goal was to get them more return visits and also speak to new clients by conveying their high quality of care in their messaging and assets online.
Firstly, we conducted broad research to better understand the industry we were diving into and where K-TOWN positioned itself. As medical businesses have certain restrictions around what can be advertised, we had to ensure we complied with all guidelines before moving ahead with our creative assets. We also looked into their specific target persona’s needs and habits, and did a thorough assessment of their current strengths and weaknesses to develop a fully constructed marketing strategy.
Check out the different components of our work for this client below:
A well-informed SEO strategy is key to reaching people looking for specific information online. Our research related to physiotherapy clients showed us that most commonly, K-TOWN's persona was searching for the solution they thought they needed rather than the issue they were having. Beyond including these keywords in strategic positions on their website, we also launched a Google ads campaign that spoke to those specific services and solutions that customers were seeking. Plus, we drew attention to the ease of booking online and the safety measures K-TOWN was adhering to during COVID-19. Although the main goal was to drive traffic to their site and contribute to overall brand awareness, this strategy resulted in 1747 lead conversions in less than 6 months! Get in touch.
SEO+ Google Ads
Working with a healthcare brand is exceptionally tricky because of the restrictions in advertising, as well as the complex range of emotions customers feel when they realize they need to seek treatment. In the end, our research helped us talk to K-TOWN customers in a way that made them feel safe, comfortable and understood.
Want to see what we can do for your business? Get in touch with our team today.