The first step to the KL&S campaign was the website redesign.  We wanted to reflect the values of the organization, and create simple pathway to ensure that key information is readily accessible to those who need it most. The creative reflects the diverse clientele of the organization while offering clear messaging through built-in redundancies.

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The second part of the campaign was promoting their annual “Grate Groan-Up Spelling Bee” through digital event promotion tactics, including Facebook advertising and email marketing. A cheeky video was also produced to create buzz online and garner the attention of potential participants. This year’s event was immensely successful - the number of teams attending nearly doubled year over year and close to $15,000 was raised for the cause!

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The success of the Spelling Bee social media campaign was undeniable. With a friendly tone and colourful images, the brand’s new site speaks to both prospective clients and potential donors, while ensuring a straightforward navigation path. Get in touch.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1


Tel: 1-844-837-7330