Kingston Student

Housing Co-op

The KSHC campaign focused on creating awareness in a very competitive student rental market, while also driving accommodation sign-ups for the upcoming school year. Values such as authenticity and uniqueness drove our art direction strategy and allowed us to focus our marketing efforts towards a very targeted demographic in search of the "iconic" student life experience. Get in touch.

We found inspiration in the aesthetics of platforms that are slowly becoming synonymous with Gen Z culture. The gradients and unapologetic colour-blocking of Snapchat and Spotify not only informed our creative approach, but also our media buying strategy. Get in touch

kingston student housing

50K

NEW

WEB USERS

177K

NEW WEB

TRAFFIC

115%

Our thorough understanding of Gen Z's online content consumption and behaviour resulted in easy adoption of ad content and quite a visible spike in web traffic, web users and rental applications. Get in touch.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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