The KSHC campaign focused on creating awareness in a very competitive student rental market, while also driving accommodation sign-ups for the upcoming school year. Values such as authenticity and uniqueness drove our art direction strategy and allowed us to focus our marketing efforts towards a very targeted demographic in search of the "iconic" student life experience. Get in touch.
Our thorough understanding of Gen Z's online content consumption and behaviour resulted in easy adoption of ad content and quite a visible spike in web traffic, web users and rental applications. Get in touch.