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Must-have Creative Tools for Social Media 2020

During times like these, it’s especially important for your brand to have an active presence online. Communicating with your audience digitally bridges the physical distancing gap and allows them to feel connected to your brand. Social distancing has forced us to communicate through social media and other digital platforms more than ever. With all of this content, you need solid creative resources to put content out there that sets your brand apart from the rest. We have put together a list of tools that we can’t live without below.

Stock Images

Using the right stock images can take your brand to the next-level. Here is a list of our favourites:

Photo Editing

VSCO has all of the basic features you would get in photoshop, but for a much lower price of $26.49 per year. Plus, they have all kinds of filters and presets to make your photos cohesive.

Design Tools

When it comes to creating professional looking documents, Canva is a lifesaver. They have an endless collection of templates for presentations, reports, social media posts and more.

Creating instagram stories manually is great, but Mojo really takes it a step further by adding animation to the text and images. The templates are organized by theme, so that your messaging is on-point. And if you want access to more templates you can upgrade to the pro version for a $9.99 per month, or $49.99 for a whole year.

Video editing

Video editing apps have made it super easy to create professional looking video ads for social media in minutes. The best one we have found so far is called Video Boost. They have hundreds of templates and stock videos available for use. You can customize projects with your own video, photos, font, logo and colours. You can also change the aspect ratio of the same video so that it can be used for stories and posts alike. The best part is- the pro version is only $19.99 per month, and unlocks loads more templates. It is available on both the Apple App store and Google Play store.


Gifs are great for social media posts and stories. Giphy has a HUGE collection of funny gifs for any topic imaginable.

Meme Generator

A picture describes a thousand words, but memes really take it to the next step. Posting a meme that relates to your brand can solve a problem your audience has in a humorous way. With this meme generator you can create your own in seconds, complete with customizable fonts and colours.

What tools have you been using to create content? Let us know in the comments below!

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