TFP

The main focus for the TFP website was to match the modern and sleek design of the company.   Their target audience is prospective customers, typically female, and so we ensured an exciting and inspirational tone - while also showcasing TFP’s wide range of manufacturing capabilities.

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TFP’s vast portfolio and years of experience were also a centre-focus of the site. The language used was very persona-driven - we determined what would best motivate their ideal target to purchase and we wrote from there. Highlighting words like “experience” and “we can build no matter what” spoke to their reputation and were key in proving their value to prospective customers.

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Our work didn’t just stop with the design of the site.  We optimized all pages for SEO and with the modernization of the site, TFP is ahead of their competition and has now achieved digital authority in the industry. We also made sure everything was trackable so that their site could be easily edited and optimized for years to come, and we’re happy to see TFP climbing to the top!

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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