Walker's/

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In a competitive industry like moving and relocation services, Walker’s wanted to show that they were experienced and reputable, while still remaining relevant to younger prospective clients. Influencer marketing perfectly satisfied this wish as it could provide a genuine perspective on their services, so we reached out to Tanya at Dans Le Lakehouse as an influencer who could do just that.

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Tanya has worked with big brands worldwide. She used her characteristic charm in writing, and her love for teal and puppies in pictures, to promote Walker’s to her engaged blog and social media following.  The results were excellent, exceeding industry standards on Instagram and driving sales.

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Influencer marketing can work for any kind of brand - not just the typically ‘millennial’ centered ones. Consumers care about authenticity and whereas more traditional methods of advertising are commonly used with moving companies, this engages users instead of disrupting them. Walker’s was smart to start embracing the millennial market early to make up for shrinking older demographic, and a creative campaign like this was the perfect way to do so.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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