In a competitive industry like moving and relocation services, Walker’s wanted to show that they were experienced and reputable, while still remaining relevant to younger prospective clients. Influencer marketing perfectly satisfied this wish as it could provide a genuine perspective on their services, so we reached out to Tanya at Dans Le Lakehouse as an influencer who could do just that.
Influencer marketing can work for any kind of brand - not just the typically ‘millennial’ centered ones. Consumers care about authenticity and whereas more traditional methods of advertising are commonly used with moving companies, this engages users instead of disrupting them. Walker’s was smart to start embracing the millennial market early to make up for shrinking older demographic, and a creative campaign like this was the perfect way to do so.