Through a combination of refining current campaigns and re-designing new ones, Wilton gained a new and distinct presence online. We tested promotional content through various platforms and optimized the ad content accordingly. By constantly measuring and updating, we were able to maximize Wilton’s marketing budget online and increase their year over year revenue.
We wanted Wilton to stand out as a reputable business, but also show they were relatable and funny - a personality that is quite unique within their industry. By determining where the budget fit best for them, and adapting it to their brand strategy, we were able to optimize their digital presence and ultimately, lead a successful campaign.