Instagram How to Guide

In 2023, Instagram is considered one of the leading social media platforms for small businesses. Recent research conducted by Instagram, showed that 90% of its more than 1 billion users follow at least one company. It was also found that 72% of Instagram users make purchase choices based on the content they saw on the platform, and 60% find new products on the application. Creating an Instagram for your small business can help elevate your company in several areas when used strategically:

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• Community Engagement and Reputation Building

• Increased website traffic and Customer Conversion

• Opportunities for Branding & Content creation

• Wider platform to share announcements and updates

• Show the personality and values of your brand and the team behind it

• Enjoy a widespread reach using platform tools - for free

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In today’s digital era, if a brand is not discoverable on social media, this will negatively impact a potential customers likelihood to choose that brand or business. That’s why we’ve put together a comprehensive deck on Instagram for Small Businesses. It's written by real people and provides practical tips, tricks, and experience with Instagram that you can actually use to give you the best chance of standing out. We dive into types of posts, captions, hashtags, algorithm and best practices to make your Instagram account a success and most importantly, get your content seen. Whatever your experience level, this presentation is full of tips and tricks.