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Founder
Ben Bowen

CEO & Founder

Ben is the Open Door Media CEO but will act as your business's fractional CMO. Ben has 20 years of experience building businesses in multiple sectors. After a successful start to his career with Xerox Canada, Ben quickly ventured into entrepreneurship. His first venture, Seaway Document Solutions Inc, which he purchased in 2002, grew 11x by the time it was acquired in 2013. He then co-founded a startup software company where he acted as CEO servicing the global shared workspace industry. After another successful exit, Ben started consulting for Canadian-based SaS firms. His main focus was developing the go-to-market strategy for recently funded companies. Since 2016, Ben has continued consulting alongside his latest venture at Open Door Media which is a full-stack marketing and consulting firm focused on revenue growth strategies. His most rewarding time at work is spent working alongside entrepreneurs trying to grow their market share for the product or services they offer. Outside of work, Ben’s passion is his family. Being a Dad is the best title he has ever achieved. He loves to stay active, get outside, read everything he can and cheer for his favourite sports teams (Leafs & Dolphins).

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Our Consulting Process

We take a strategic and results-driven approach to help your business achieve sustainable growth. Our three-stage process ensures that every action is aligned with your goals, delivering measurable improvements to your marketing and sales efforts.

In this initial meeting, we focus on understanding your business and uncovering growth opportunities. This is your chance to share your challenges, goals, and vision. Here’s what we’ll cover:

  • Business Assessment: We'll dive into the current state of your business, exploring the strengths and identifying the areas that need improvement.

  • Problem Identification: Together, we'll pinpoint the obstacles and bottlenecks that are holding your company back from reaching its full potential.

  • Exploring Possibilities: We’ll look at what’s possible for your business, whether it's increasing revenue, improving customer acquisition, or expanding your market presence.

  • Action Plan: By the end of the session, we’ll outline the next three key steps to move your business toward its possibilities and goals.

This meeting is completely free, with no obligations, providing you with immediate clarity and actionable insights.

Discovery Session (Free – 25 minutes)

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With clarity on the challenges and opportunities, we now shift to building a solid foundation. In this phase, we’ll work collaboratively to:

  • Define Goals & KPIs: We’ll establish clear, measurable goals and key performance indicators (KPIs) to ensure our marketing and sales efforts align with your business objectives.

  • Design the Ideal Customer Journey: We will map out the optimal path your customers should take, from awareness to conversion, ensuring every touchpoint enhances their experience and drives engagement.

  • Build Marketing & Sales Dashboards: To track and measure performance in real-time, we’ll create custom dashboards that provide you with clear visibility into your marketing and sales data, ensuring that you always know where you stand.

  • Implement a Decision-Making Matrix: This structured tool helps prioritize efforts, ensuring that every marketing decision aligns with your business goals and maximizes ROI.

This stage sets the foundation for data-driven, strategic decision-making that fuels long-term growth.

Strategic Planning & Framework Development

2

Campaign Launch & Optimization

With your goals and systems in place, we move into execution. In this stage, we focus on:

  • Campaign Launch: We’ll roll out tailored marketing campaigns designed to reach your target audience, drive engagement, and convert leads into customers.

  • Measure & Analyze Results: Using the dashboards and KPIs we established in Stage 2, we’ll continuously monitor campaign performance to measure success and identify areas for improvement.

  • Optimize & Scale: Based on real-time data, we’ll adjust campaigns as needed to improve performance, and explore scaling opportunities for continued growth.

Our commitment is to an ongoing partnership, ensuring your marketing strategy evolves alongside your business, with continuous optimization and refinement.

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