Meta Ads Cheat Sheet.

Social Media Marketing can seem overwhelming, there are a lot of moving parts and small pieces to consider and pay attention to. In case you were unaware, in the last couple of years Facebook became Meta and as Meta, they acquired Instagram. So the great news is, whenever you run a campaign on Facebook you can also opt for it also run on Instagram. Two platforms for the price of one. 

 

Now that’s out the way, we’re sure you’re seeking tips for your next Meta Ad campaign - and that’s what you’re really here for. 

 

We’ve put together a comprehensive cheat sheet, and we haven’t just included the standard information you can find anywhere (and that you’ve probably read over and over again). Our cheat sheet is written by real people and provides practical tips, tricks, and experience with Meta Ads that you can actually use. 

 

If you have an upcoming Facebook & Instagram campaign idea, we know you have several thoughts running through your head: what’s my objective? Which placements do I choose? What are my targeting options and how do I choose the correct targeting? How do I choose my budget? Among other things. 

 

As we said, getting a Meta Campaign from conception to execution can be overwhelming and complex, especially considering that one decision can create a domino effect in relation to the results of your campaign and its performance. 

 

Even if you have run an ad campaign before, there’s a good chance that you relate to these thoughts and have run into issues. If you’re completely new, we’re confident you’re experiencing these thoughts. 

Whatever your experience level, our cheat sheet is here to make the process a little easier and provide clarity on those burning questions.