76%
Of all website traffic came from paid advertising throughout this campaign.
1,893
Users engaged with the ads across all platforms.
104
Leads via phone.
Digital Marketing
To generate more qualified website traffic, we launched a Google Ads campaign for Clean Comfort Home Improvements, focusing on their special offer for metal roof replacements. Keyword research informed exactly where we wanted these ads to show up, the copy highlighted their expertise + the discount, and we offered multiple methods for them to get in touch.
To compliment the search campaign, we ran a conjoining ad on Facebook. The chosen imagery coincided with the offer and mentioned more selling points, including the fact that the roofs are manufactured in Canada! Both campaigns worked together to drive interested users to their website, and ultimately, get more customers to contact them for quotes.
Web Design
The Clean Comfort website redesign focused on inspiring customers to dream up a project of their own, and creating a better user experience with clear and simple information, all while keeping recognizable brand colours and giving customers an clear way for them to get in touch for a quote.
The content and copy were based on the most popular keywords related to the services they offer and the imagery was curated to show off the beautiful projects in their portfolio. With multiple calls-to-action and an intuitive navigation path, this redesign was a crucial component in increasing their online leads and standing out amongst their competitors.
Improved
UX
A simple navigation path lead users to multiple methods of contact.
SEO-Focused
Keyword-rich copy inspired users to act and helped their Google rankings.
Brand Continuity
Cohesive branding ensured they were recognizable across all assets.
SEO
Any successful online campaign starts with research, and that’s exactly what we did for Clean Comfort’s SEO strategy. Taking a deep-dive into which keywords were popular for each of their services not only helped inform their website content, but it also acted as a starting point for their search engine marketing campaigns.
Inserting these keywords, along with geotags in strategic places such as headers, browser descriptions and URLs helped Clean Comfort rank above their competitors in search engines. We conducted ongoing monitoring and made adjustments accordingly to ensure that any changes in user behaviour and in platform performance were accounted for.
Ranked #1
For keywords including "exterior renovations Kingston" and "home improvments Kingston".
3.61
Average pages viewed per organic session (140% more than users from other sources).
11%
More new organic traffic to website (and 44% more total organic sessions) since new website has been launched.