Splash Pack Campaign
Huff Estates was looking for a way to maximize their online sales throughout the summer. With a new promotion coming up, we saw the perfect opportunity to activate their email list using a strategic email campaign. The promotion was called “The Summer Splash Pack” and included a variety of 5 wine bottles at a discounted price, with free shipping. We catered to millennials and generation x, (majority female) who enjoy drinking wine. These people have demanding careers and family lives; an offer of a wine pack delivered to their door makes their lives that much easier.