Neutrogena and Aveeno are making a big impact in the digital sphere. For their fall skincare campaign, they curated a pack of both brand new and fan-favourite products, and we connected them to a small group of Canadian micro-influencers, allowing them to reach a highly niche audience. We were thrilled that to help bring a refreshing take to their current marketing strategy. Check out the results below.
With 6085 total engagements, a rate of 225% above the industry standard, it’s clear that authentic and personalized branded posts resonate strongly with their target audience. Even for big brands like Neutrogena and Aveeno, we believe that working on smaller, super-targeted campaigns will be key to standing amongst all the noise, as big changes come to the platform in 2020. Get in touch.