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Sandbanks Summer Village- Email Campaign

Sandbanks Summer Village Cottages was eager to tell their customers about reopening after a long few months of being closed due to COVID-19. The goal was to get bookings for cottage rentals to make up for lost revenue, while ensuring the customers felt safe throughout the entire experience. Since they have an active and large email list, we knew this would be the perfect opportunity for an email marketing campaign.

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The campaign ran over the course of three weeks, in which the users would progress through the automation according to their actions taken in the previous email. Customizing the experience and messaging for each group of users led to more conversions. A mixture of aspirational stock photos and images of the property were used so that the reader would visualize their family vacation at Sandbanks Summer Village, and give the emails a warm, friendly summer vibe.

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Crafting the right messaging is a top priority in today’s marketing strategy. With the threat of the pandemic, it was important to give the audience all of the information they needed to feel safe and worry-free in booking their vacation. COVID-19 safety protocols were made clear in each email, with links to the COVID-19 website page for additional information. The results? Brand loyal customers that trust Sandbanks Summer Village to deliver a safe and positive experience.

Get in touch.

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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