Why your business needs
email marketing

Standing out amongst all the noise is a challenge - but email marketing is an ideal way to tailor a message directly to your most loyal customers. Email campaigns are perfect for brands who want to push their customers to become loyal brand ambassadors and engage with their products and service more frequently.

Why ODM

We use data to understand exactly how your customers think and react, and from there we adjust your email marketing strategy accordingly. Our designers have experience creating campaigns for product announcements, promotions, business updates and automated sequences to push your customers through the sales funnel. Read more about our email campaigns with Huff Estates Winery and K-TOWN Physiotherapy.

Email Marketing

Huff Estates email marketing

campaign stats

363%

Annual increase in online product sales

8%

Increase in website traffic year-over-year

223%

Above industry standard open-rate

Our Process

1. Empathize

It all starts with a discovery session and research period to figure out exactly what kind of emails work best for your brand and target audience.

2. Define

Whether you have a special offer, are introducing a new product or you want to set-up a drip sequence for specific actions, we’ll create a roadmap for you to visualize which emails your customers will receive.

3. Ideate

From there, we’ll manage your campaign from start to finish. Our services include email design, copywriting, and ensuring a cohesive user journey to push your customers to take action.

4. Prototype

Once the creative is approved, we’ll make sure all the links are properly connected to the right website actions, and send you test emails for review.

5. Launch

Throughout the campaign, we’ll use data to report on the results and apply our findings to future emails.