Huff

Estates

With increasing competition in their area Huff Estates needed to find a way to stand out. When they first came to us in 2018 the idea was to create a new brand personality with an online presence and digital assets to support the direction.  The goal was to increase awareness and sales in their off-season among young professionals in Ontario’s biggest cities.

 

To garner more online attention and sales we first had to thoroughly understand their target audience and how they behave online. Armed with that knowledge we created campaigns that aligned perfectly with users who spend a lot of time and money online. Our work has brought a level of hype to the brand with articles in Toronto Life, Narcity, Global News. Does your brand need a fresh online face? We’d love help, get in touch! 

 

Check out some of the campaigns below that got them to where they are today!

Holiday

Influencer

Campaign

We wanted to bring a modern and chic aesthetic to the brand to connect with a millennial audience online. Promotional content included fun quotes, colourful offerings and user-generated content that all showcased the relatability and fun nature of the brand.We curated a roster of 20 food and lifestyle influencers to capture the quality of Huff’s famous rosé before the holiday season with a discount code for their audience, the target demographic. A mix of amazing photography, catchy copy, and beautiful presentation, the campaign was highly successful. Not sure how to get the most out of influencer marketing? We can help, get in touch!

175k

SOCIAL

MEDIA

REACH

30%

INCREASE

IN

SALES

7%

Off-season sales is a major focus point for Huff, they need to keep revenue up during the quieter winter months and we knew activating their large email list was the key to this.  This is where our Holiday email campaign came in. A custom, automated email newsletter campaign was launched, with Holiday focused special offers and content as well as creative designs that rival any magazine spread. Do you have a dormant email list? Get in touch to wake it up!

Email 

Campaign

Summer

Influencer

Campaign

Spring of 2019 was the perfect time to work on

curating our client's image into the ultimate summer weekend getaway for South-Eastern Ontario. We accomplished this by selecting key influencers to visit Huff Estates and showcase the best the property has to offer. News soon spread across social media generating buzz in publications such as Toronto Life, Narcity and Global News. Get in touch and see how you can put your brand on the map.

26K

INSTAGRAM

REACH

11%

21K

INSTAGRAM

STORY

VIEWS

Conclusion

Not only has our work for Huff Estates lead to increases in sales and online engagement we’ve elevated the brand’s standing with the discerning millennial market across the province and re-ignited their email newsletter list.  Looking for results like these? Get in touch!

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945 Princess Street

Kingston, ON

K7L 3N6

200 - 1965 Broad St

Regina, SK

S4P 1Y1

 

Tel: 1-844-837-7330

info@opendoormedia.ca

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